Planet! is an imprint of the Thienemann-Esslinger Verlag GmbH which has for years and with huge enthusiasm been publishing books for girls and boys. What began with the extremely successful Cheeky Books – Cheeky Girls! series by bestselling authors like Bianka Minte-König and Hortense Ullrich (more than 10 million copies sold in the German-speaking countries) is now being continued with series such as The Magic Girls, The Magic Garden and Elena – A Life for Horses.
Planet! sees itself as a publisher for specific target groups and in its programme development is directly geared to the world girls and boys live in.